Idea evaluation framework

New ideas are always exciting. We get hands-on and start building too early, only to lose interest later.

Here is a list of questions I currently use to reflect on ideas before I build them.

Who am I building for?

  • Where can I find them?
  • Do I have easy access to where they are?
  • Can I describe the my potential users in a short sentence?

What problems do they have today?

  • Can I explain the problem in simple words?

What is my solution?

  • What do I have to build?
  • Is it technically feasible and possible?

What is the current state?

  • How do people solve it today?
  • Who are the competitors? What is wrong with them?
  • Is my solution so much better to make them try it?
  • Have someone else tried this before?
  • What are the reasons for people to not use this? Can I solve this?

Why now?

  • Why is now the best time to do this?
  • Why haven’t anyone thought of this before?

Is this for me?

  • What is my unfair advantage?
  • Is this something I want to do for next 10 years of my life?
  • Does it align with my personal vision?

Answering all that question might take a lot of time. But thinking about these things will give you more time to reflect on the idea and decide if it is worth pursuing.

One thought on “Idea evaluation framework

  1. Pingback: Questions to ask before building a startup – Idea evaluation | Keren Link

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