When I was in the mid stages of my career (4 or 5 years into what I did), a common question I pondered was what route to take - IC vs Manager. Life took me on a different path as a founder. But I've been an employee for the past two and a half years. … Continue reading IC (Individual contributor) vs Manager
Pricing your SaaS is much more than three or four cards, priced ending in 9s. With one highlighted with a "recommended" text. Here are the main takeaways from the Profitwell Guide on SaaS pricing. Growth need not necessarily happen from more customers. Existing customers can pay more too. People always give importance to Acquisition -> … Continue reading Notes on SaaS pricing
For the past few months, I’ve been doing a lot of self-discovery. The goal was to decide what I want from my life. Borrowing Rob Siltanen’s words - I want to belong to the group of people who push the human race forward. Think about it. The human race is being pushed forward by a … Continue reading My responsibility on this planet as a person in tech
New ideas are always exciting. We get hands-on and start building too early, only to lose interest later. Here is a list of questions I currently use to reflect on ideas before I build them. Who am I building for? Where can I find them?Do I have easy access to where they are?Can I describe … Continue reading Idea evaluation framework
Avoiding stupidity is a powerful way to reach your success goals. You don’t always need to do great things. You can go a long way if you avoid stupid mistakes. In this blog post, I am talking about the stupid things I have done while building my first startup. I joined Marketfox with the dream of building … Continue reading Stupid things I did while building my first startup
I co-founded Carrom with my spouse Keerthi. Carrom was recently acquired by Oyster. A question that I get often while talking to investors, entrepreneurs, or customers is that, how do I manage to work with my partner. I thought I’d write about that. The dynamics Starting a startup can be hard. Starting a startup with your spouse can … Continue reading Thoughts on starting a startup with your spouse
Memos by Sooraj 