Pricing your SaaS is much more than three or four cards, priced ending in 9s. With one highlighted with a "recommended" text. Here are the main takeaways from the Profitwell Guide on SaaS pricing. Growth need not necessarily happen from more customers. Existing customers can pay more too. People always give importance to Acquisition -> …
Category: startup
My responsibility on this planet as a person in tech
For the past few months, I’ve been doing a lot of self-discovery. The goal was to decide what I want from my life. Borrowing Rob Siltanen’s words - I want to belong to the group of people who push the human race forward. Think about it. The human race is being pushed forward by a …
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Idea evaluation framework
New ideas are always exciting. We get hands-on and start building too early, only to lose interest later. Here is a list of questions I currently use to reflect on ideas before I build them. Who am I building for? Where can I find them?Do I have easy access to where they are?Can I describe …

Thoughts on starting a startup with your spouse
I co-founded Carrom with my spouse Keerthi. Carrom was recently acquired by Oyster. A question that I get often while talking to investors, entrepreneurs, or customers is that, how do I manage to work with my partner. I thought I’d write about that. The dynamics Starting a startup can be hard. Starting a startup with your spouse can …
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